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The below topics are discussed in much more depth on our members' Advertising Vacancies page.

Advertising is often the only way   to attract qualified prospective tenants to a property. The methods property managers traditionally use vary from a simple sign in the window, to slick brochures, ads and mailers. What works best often depends on the competitiveness of the market and even on the time of year. Today, however, more and more mobile people use the Internet to search for new jobs and housing in the next town before they ever leave their current ones.
Whatever advertising medium is used, property owners must always be aware that housing discrimination laws apply to all forms of advertising relating to housing offered for sale or rent. Fair Housing Laws make it illegal to print or publish any real estate advertisement that indicates a preference, limitation, or discrimination based on race, color religion, national origin, sex, handicap, or familial status.  It is important that the advertiser know the danger words, many of which are not obvious.

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Vacancy Listing on the Web

The newest and perhaps the best way to advertise rental housing vacancies is to post them on a searchable vacancy listing site like VacancyList.Net . The Internet allow, landlords, tenants, buyers and sellers to post their information directly into a searchable database that can be accessed by others from anywhere in the world. They can search for your listing by using keywords like: country, state, city, metro area, price, housing type, description, and a large number of other variables.

If you are a Landlord or Property Manager who also owns and/or manages commercial property, you should visit our HavesWants.com Web Site.

Print Advertising

Newspaper classified advertising is the traditional medium used for rental housing. It should briefly describe and sell the primary benefits of the property, but must not contain any discriminatory language. Classified advertising should contain 5 pieces of information.

There is a real estate axiom that if they call on a for sale or rent sign, they probably can't afford the house; if they call on the price in the ad, they won't like the house when they learn the address and drive by it. Save yourself a lot of wasted time by always listing both the price and the address in your advertising.

To avoid charges of discrimination , property owners should adhere to legal advertising guidelines.

Other Kinds of Advertising Works Too
  • For Rent Signs
  • Apartment guides or magazines
  • Apartment locator and Vacancy listing services
  • Direct mail of flyers and brochures
  • Word of mouth advertising from existing tenants
  • Employers in the local rental market
Special Marketing

If you are an enlightened landlord who has discovered the value of allowing pets, cash in on it by marketing your pet policy.
There is a great deal of new information on the value to landlords of accepting pets that is covered on our RHOL Pet Pages . It will likely pay you very well to learn how the professionals are dealing with the issue.

The above topics are discussed in much more depth on our members' Advertising Vacancies page.

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